How can we
increase our base of new clients?
The first step in that process is to secure a face-to-face meeting
so the selling can begin. Our Appointment-Making Workshop will build the skills to enable
your people to get their foot-in-the-door with new prospects.
How do we beat our competitors who have better products and better technology?
Companies that try to compete on features or technology rarely beat those that sell business value. If your people are using a Consultative Selling approach, they will elevate themselves and your company to a position where features become secondary in the decision process.
How can we
influence the executive decision-makers?
Selling to executives will have a profound impact on your ability
to shape the course of customer projects and the purchasing decisions
that accompany them. Our Selling
to Executives Workshop will provide your people with the tools
and confidence they need to call at the top.
How can we
get our veteran salespeople re-energized to become “hunters”
Getting experienced salespeople out of their comfort zone usually
requires a number of things, including Management
Coaching, a Compensation Plan that motivates
them to become “hunters”, and some refresher training
to restore their skills. We can work with your management team
in each of these areas to determine which will yield the fastest
How do we
hire top-notch salespeople?
Knowing what attributes to look for, what questions to ask during
an interview and how to judge the responses are critical to making
the right decision. Crossland Partners has been interviewing and
hiring talented sales reps for more than twenty-five years, and
we can help you Hire High-Performance
How can I
“clone” my best sales reps?
Salespeople that stand out from the pack have a unique combination
of skills and knowledge in multiple areas. They excel at building
customer relationships, beating competition, developing strategies,
and exceeding their objectives every year. These skills can be
modeled, measured and developed for the benefit of your other
salespeople. We can help you Model
Sales Excellence so that your average sales rep becomes an
How do we keep our biggest clients loyal to us?
Customer loyalty is built by consistently treating them like they are your only customer. We can help you Build Loyalty from your Key Accounts by designing programs and strategies geared to their needs.
How do we break
into new markets?
Breaking into new markets requires a strategy that incorporates
your goals, potential obstacles, your strengths and weaknesses
as well as those of your competition, and a host of other factors.
Our experience in developing both strategies and tactics to grow
market share can be invaluable as you Plan
How do we deal
with the pressure to discount from our customers?
Customers often ask for discounts because they do not understand
the business value that your company provides. This typically
happens when salespeople focus on selling products instead of
what those products do for the customer. Our Consultative
Selling Workshop teaches salespeople how to sell the impact
that you have on your clients’ revenue, profit, market share,
etc which eliminates the need for discounting.
How do we
avoid the ups and downs of the sales cycle?
Companies experience troughs in their sales cycle when salespeople
are too busy to replenish their base of new prospects. This typically
happens because they are either wasting time on “dead”
leads or too focused on that one big deal –at the exclusion
of everything else. Our Sales
Funnel Workshop shows students how to easily assess the
odds of winning a deal and teaches them how to keep their pipeline
full of new opportunities.