A WORLD-CLASS TEAM
salesperson selling higher priced products will outperform a mediocre
salesperson offering less expensive, superior products 9 times out
of 10! Can your salespeople do that?
Many successful businesses have achieved that status because of
superior salesmanship. These companies realize that hiring, training
and retaining talented sales people provides them with a huge competitive
advantage. Long after their product leadership has diminished their
world-class sales teams will continue to grow the business because
they possess the drive, the skills, the knowledge, and the customer
relationships that allow them to be highly successful.
The ability to hire, train, motivate,
coach, develop, and retain "A" players is critical in
determining whether an organization can build a consistently over-achieving
The five initiatives that are critical
to building a world-class sales organization are:
- Hiring salespeople
with high potential.
a model of sales excellence that all salespeople can be coached
- Training salespeople
to act like consultants to their clients.
- Ensuring that
sales managers act as both leaders and coaches.
a compensation plan that rewards excellence.
Crossland Partners has extensive experience in each of these areas
and can help you develop a plan to create a world-class sales