OUR EXPERTISE: Management Team
Rick LaDuca, the President and founding partner of Crossland Partners, has more
than 30 years of successful sales and marketing experience with global leaders in the
information technology and telecommunications sectors. Before founding Crossland
Partners, he spent 18 years at IBM and a total of 9 years at Tellabs and Mahi Networks
in executive sales positions.
The leadership positions that Rick held at IBM allowed him to gain first-hand
knowledge of how a world-class sales organization operates. He used that insight to
enhance the effectiveness of the sales process when he was the Senior Vice President
of North American Sales at Tellabs and the Vice President of Worldwide Sales at Mahi
Networks. The innovations that he introduced to Tellabs, which included a new approach
to managing key accounts, a compensation plan that drove over-achievement, and consultative
selling-based sales training, contributed significantly to Tellabs earning recognition as
a world-class sales organization.
Rick is widely recognized for building and leading teams that consistently exceeded their
sales objectives. During his distinguished career as a sales and marketing executive, he has led
large teams responsible for $1 Billion in revenue as well as a small sales team introducing new
technology for a start-up firm. His focus on training and planning has been the catalyst for each
of his teamsí successes, which included increasing revenues from $50 Million to $600 Million
from one customer in five years.
By working for 30 years in sales and sales management, Rick has gained a high degree of business
acumen. He has personally encountered and overcome many of the same challenges that his customers
are dealing with every day. He uses his direct experience and knowledge of what it takes to be
highly successful at selling to guide other companies to achieve exceptional revenue growth.
Rick is a graduate of Fairleigh Dickinson University and has a Bachelor of Science degree in
Tibor Shanto has more than 20 years of sales experience from telemarketing to leading global sales
teams. He has helped to improve performance for sales professionals in a wide variety of fields, from
financial services to on-line B2B specialists.
He sharpened his skills selling Foreign Exchange services to medium and small businesses. As the
Internet era dawned, he entered the on-line/information space, working at Dow Jones, Reuters and
later at Factiva.
Tibor achieved multiple performance awards across positions from Account Executive to AVP.
In addition he also has served as Strategic Sales Director, Director of Sales Operations,
Director of Knowledge Transfer/Training, and Associate Vice President -- all with the mandate
to increase revenues, maximize efficiencies, and reduce costs.
Nicholas J. Williams
Nick Williams recently was the Deputy Assistant Secretary for Headquarters Operations for the US
Treasury Department . He headed up the Office of Headquarters Operations, including the offices of
Finance and Accounting, Budget, Procurement, Privacy, Health and Safety, and Facilities.
Prior to his position at Treasury, Nick was the President and COO for Network Access Solutions (NAS),
the President and CEO of Premisys, the VP & General Manager of International Sales for Tellabs, Inc.,
and the VP & General Manager for AT&T. All of those leadership positions were in the Telecom sector.
Additionally, he spent 8 years in various sales and management positions within IBM.
Mr. Williams has extensive management and senior leadership skills and is a frequent lecturer on
leadership in the workplace. He is a graduate of the U.S. Naval Academy and served as a Captain in
the U.S. Marine Corps.